Real Media Artefacts- Advert: Myloxyloto

This is the advert featured in magazines to promote Coldplays new album 'Myloxyloto'. This particular advert is taken from Q magazine and was actually a Coldplay special, there were many different stories and images on the band and this was clearly done to promote their knew album which was going to be released a few weeks after the magazine was published.

The most eye catching feature about this advert is the name of the album, this is done by making the name in the largest font, and positioned in the middle of the advert. This is done to draw the eye straight to the title. Both the name of the band and the date the album is released are in the same or very similar font size, this is therefore the next thing the viewer will read, making these 3 important pieces of information the most eye catching will hopefully make sure that the viewer remembers who is releasing this album and when they will be able to access it.

Below the main, larger text is a paragraph of text telling the viewer where they can easily access and pre-order the album. Telling the reader this information will hopefully persuade them to go ahead and pre-order this album or perhaps just do some more research on the album.

The colours used in the background are bright and eye catching and will hopefully grab the attention of anyone flicking through the magazine.