It is important that the main image on the advert follows the theme of the digipak. The images used may differ, for example in their size or the way they have been edited but the images used on adverts are most likely to be linked with the ones used on the artists digipak. Most adverts will also follow a certain colour scheme that ties in with the image of the artist they are promoting.
From analyzing magazine adverts I discovered that; the largest text on the page will normally be the artists name and the second largest will normally be the name of the album that's being promoted. Usually words such as 'New Album' will feature somewhere on the advert.
Also featuring on an advert will sometimes be a list of features included in the album. Such things that are usually listed will be the most popular single off that album, this is done so the artist will be recognized by people viewing the advert by this particular song. Sometimes bonus tracks and features are listed here to entice the reader.
Some adverts will contain the artists website, the labels name, inform the reader where to buy or download the album, and some may even give tour information.
As social networking sites and smart phones are used by pretty much everyone in today's society most adverts advertise links to artists Facebook, Twitter and Youtube accounts. Doing this allows the audience even further contact with the artist. Smart Phones may also be given the opportunity to scan a bar code on the advert which may take them to the artists website or other promotional website.
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