Lauren Pascoe: Institutional Research

Showing posts with label Institutional Research. Show all posts

Monday, 24 September 2012

Product Placement.

In today's modern society the access to music videos is becoming increasingly more and more accessible. It is for this reason that it is vital that I make my product easily accessible, this can be done in many ways. Firstly I think making the music video accessible online is a way to make it accessible to the widest range of people. The video can be placed on a number of different websites online, some ideas of online placement are; the artists own website, putting the video on the artists own website will give fans of the band instant access to the knew music video and this will keep fans visiting the website and also give them the opportunity to share the music video link on social networking sites, this whole process will not only get the music video viewed by current fans but may also introduce knew interest by individuals who perhaps haven't heard the artists music before. YouTube is also another website that will be a beneficial place to post the music video, making the music video so accessible on such a highly visited website will help the video to become highly viewed and hopefully be seen by knew people. As previously mentioned social networking sites are also a great way of spreading a music video online, this method is very beneficial as it not only can it be viewed but the most important factor about making a music video accessible on a social networking site is the fact that is can be shared and re posted around by millions of people, for example re tweeting a music video on twitter can making it accessible by a whole knew range of people.

Music video channels are still very commonly watched. It is for this reason that I want to create a music video that can be watched at any time of the day, this will therefore not restrict the amount of times is can be played during the day and therefore not restricting the amount of people who can see the video daily. For people who aren't that interested in watching music videos I will have to make sure that the music can be easily accessible through radio stations, some radio stations that I think will be suitable for playing my particular track will be radio1 and Capital, both these radio stations have huge listening rates so this will promote my track to a high number of people.

I will also have to consider effective placements of my DigiPak. Firstly I will have to make sure the design of the DigiPak is both eye catching and effective when being viewed as a hard copy but also on an online sight. Shops such a HMV will seen hundreds of DigiPaks so I will have to make sure the design is eye catching and is placed on display where it will be seen by many customers. For ssupermarkets who don't focus purely on selling music will be especially important to make sure the DigiPak is placed in a effective way so it will be seen by the high number of customers who come into the shops. Online stores such as Amazon and Itunes will be a great place to sell my DigiPak, but once again it will be important that they can be easily seen and accessed by the customers.

It will also be important that posters promoting the album and the music video of the single will be shown in effective places that means they will be viewed by a high number of people. It will also be important that there is a running theme throughout the poster, DigiPak and music video. This can be done through the use of colour, font and styling of the artist.

Tuesday, 18 September 2012

Analysis of YouTube research.

For my music video I am doing a song by Bombay Bicycle Club. Their YouTube account is called BombayBicycleVEVO and it contains not only their music videos but also acoustic versions of their songs and footage from their recent gigs. The bands YouTube account then gives access for fans who are interested in seeing a different side to their music and the band members.

The BombayBicycleVEVO Youtube account has 9,845 subscribers and 7,450,499 video views so it is clearly a popular way for their audience and prehaps people who have just become interested in the music they are making to find out more about their music.

The YouTube account also has links to the bands Facebook, Twitter, iTunes, Amazon and their official website. Doing this then gives the audience further access to the band as individuals, through the social networking sites, but also access to purchasing their music, through the links to online shopping websites.

The YouTube channel also has a section for fans to comment. This gives the band the opportunity for feedback and also to promote themselves, for example they can post up coming tour dates on the comment section and canbe seen by all their subscribers.

YouTube Research

Music is the most popular category on YouTube with 31% of all analyzed videos, followed by Entertainment (15%) and People & Blogs (11%).

Demographics

By far, 20-to-35-year-old bloggers are the most enthusiastic about embedding and linking to videos (57.3%). Teenage bloggers (13-19) and those in the 36-to-60-year demographic group embed and link to around 20% each. Those over 60 account for just 1.4%.
When looking at the top categories for each age group, we discovered that older bloggers have a higher interest in the News and Politics category. This category is the least favorite among younger bloggers with less than 5% of total links.
Share by age group