· In what ways does your media product use, develop or challenge forms and conventions of real media products?
o I started by looking at my RMA’s, I made sure before I started constructing my products myself; I had a selection of real media artefact analysis to refer back to. I analysed two music videos and I tried to pick videos that were a similar genre to my song, this was done so everything I found would be relateable to my music video. I wrote a detailed analysis on the videos that I watched; doing this helped me get many ideas that I could potentially use in my music video, for example the types of shots I could use. I also analysed two DigiPaks, I found this beneficial as I got to look at professional DigiPaks and this helped me to construct the post ‘Contents & features of a DigiPak’ this was a useful source to me in the construction process as it was something I could constantly refer back to make sure I was applying these contents and features. I also analysed one promotional advert for the release of an album, again I didn’t strain too far from my music genre, and although it is different to my song, it still helped me to understand the basic codes and conventions of a promotional advert.
o When I started constructing my music promotional package I made sure I kept referring back to my RMA research. I liked the idea in Ed Sheerans video ‘Drunk’, which I analysed, of using flashbacks. I thought this idea would work effectively in my music video as not only did it show a past between these characters, but also helped to tell the narrative I wished to get across during the video. I also wanted to create a narrative music video, which is the format of this video. In the second video I analysed Two Door Cinema Clubs ‘What You Know’, there were a few elements that I thought worked really effectively and thought I could use in my own video; firstly I really enjoyed the way certain parts of the video were in slow motion, as it created tension and added a different tempo to the video, it’s for this reason I used slow motion, but also certain parts were sped up in my video, this was done in the hope to keep the video entertaining for the audience. This video also repeated certain sequences of the video; I liked this technique as it meant that there were constant links throughout the video. Although I didn’t use this technique as frequently, I still used a few clips more than once to show that the male character is falling into a pattern and missing the girl.
o When constructing my DigiPak and promotional magazine advert, I used the contents and features I had discovered on both of these. For example, I used the obvious contents and features such as band, song and record label logos, titles - band, song/album name and track listing but also the features that were a little more complex to do such as, 4-Sided with 2 Spines- 2 pics outside (front/back covers), possibly 2 inside, Pictures - front, back, middle (inside and outside) and Copyright Protection logos and information all these codes and conventions are important and feature on real DigiPaks so I wanted to make sure they featured on my own. I also used my RMA research to help with design of my print products, for example the layout and which texts should be the biggest.
· How effective is the combination of your main product and ancillary texts?
o Synergy is very important when releasing a music promotional package, this is because it is key for the audience to be aware of everything the artist is offering and therefore they make the most amount of capital they can possibly make.
o Because the title of the song that I created my music video to is called ‘Your Eyes’, I wanted to tie a loose theme of eyes and vision throughout the music promotional package. I did this in a few different ways; I firstly names the album name ‘Iris’, this links to the single title but is also a two syllable, punchy title. I also wanted to have this theme through the track listings but I also brought in the theme of missing someone, which links to the narrative in the video, for example the tracks called ‘Image’ and ‘Dream’, link to these themes.
o I also used images of the artist, in a similar location to the music video, on the advert and the DigiPak. This means that the running location of a wood is throughout all three products.
o I used many close ups of eyes in my music video, this was done to link with the title but also as a way to show emotion of the character. I thought the image of eyes could be linked in my DigiPak so I decided to capture 16 original images of eyes and cover the inside pane with eyes, this is a direct correspondence with the music video and DigiPak.
o I used the same image for the front cover of the DigiPak and the background of the advert as a way to link this artist, and hopefully to create an image for this artist.
· What have you learned from your audience feedback?
o I posted my music video on the social networking sites Facebook and Twitter. I thought this would be an effective way of attaining some relevant audience feedback as most of the users on these sites are the target audience for my video.
o I made sure I got a mixture of responses from different genders and this will be important as all sexes will be viewing my video.
o I found the comment from Lucy particularly usefully; a specific part of this feedback was something I felt I could improve on. She comments that “… In my opinion, the small video clips come out of nowhere and be slightly out of place…” I did agree with this point and took this on board and then edited the appearance of the super imposed images.
o The audience feedback significantly helped me to understand what was enjoyed by my target audience, but also points that they felt could improve the video. As this audience is very likely to watch professionally made music videos regularly, their feedback is made with comparisons to these. This meaning that there feedback will help me to understand how to make this project to a more professional level.
o I also used Blogger as a way to share my work with my teachers. This gave them access to my work and the opportunity for them to comment on my posts. This gave me access to interact with my teachers digitally, as I would respond to the feedback given.
· How did you use media technologies in the construction and research, planning and evaluation stages?
o Research- I used blogger and YouTube as ways to research real media artefacts. YouTube was particularly helpful as I had massive access to real music videos to analyse. I used blogger a way to present my research findings.
o Planning- I used Windows Movie maker to create a moving image story board; this helped me with timings and shots for my video. I also created two presentations using Prezi as ways to show ideas about my location and style of the video. Blogger was also used at this stage to show how my planning was progressing.
o Construction- I used SonyHDV1000E cameras to shoot my video, these cameras were benefital as they not only were available to capture the video but make sure the video was shot to a high quality. Also during the filming process I used a tripod to make sure certain shots were stable and also additional lighting as, at this time of year, it got dark early and it was needed to use additional lighting. Final Cut Pro was the technology I used to edit my together; this software enabled me to use transitions and effects to make my video look more professional. Audacity was also used to cut down the length of my track.
o Evaluation- I am planning to use a variety of technology for my evaluation. I am hoping to use blogger, prezi, the cameras, microphones for the voice over.
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