What have you learned from your audience feedback?

I posted the link to my penultimate draft of my music video on Facebook and Twitter, both these sites are mostly used by my target audience so I thought this would be a way to collect a range of feedback relevant to my music video. I also asked people to comment on my ancillary texts via a blog post.

I found this feedback from the respondent 'Lucy; particularly helpful. I took on board the comment about how the superimposed images seemed to look 'out of place' and that they 'came out of nowhere'. I listened to how she thought I could fix this problem and then worked on blurring the edges of these clips and this can be seen in my final draft of my music video. This feedback helped me to make a certain aspect of my music video more clean cut and appeal more to my target audience and look more to the level of music videos that they enjoy watching.




The response from 'Rosie' was also helpful as it supported a point made by 'Lucy' about the things they liked. In both comments they both identify that they like the use of close up's of eyes. This was also a feature I liked in my music video so I was pleased to find out that my target audience also liked the use of extreme close ups. 


The feedback from 'Thomas' off twitter was helpful as it made me aware that my lip syncing wasn't as effective as it could be so I worked harder on making the lip syncing more tight. I also filmed more sequences of the girl with the new boyfriend, this would help not only Thomas but the rest of the audience understand the narrative of the story more.



'Brians' comment was helpful as he made a point that I had also been thinking about. I took his point on board about having a different location and I had been thinking about adding a scene to the music video filmed in a residential location, I thought this would add a depth to their relationship and show that they had been together for a long period of time. I took his positive point on board about the styling so I made sure I kept that similar look in the new parts of the video I filmed. 

'Georges' comment about my ancillary text helped me identify some strengths and weakness of  my advert and DigiPak. I agreed with the comment about the way the front cover imaged made the artist seem squashed so I worked on elongating the image to the best of my ability. I was pleased that he noticed the codes and conventions on the back cover on the DigiPak.









The response from 'Tamasin' was helpful as she identified the purpose of the advert, which reassured me that it was made in an effective way for the audience. I understand the point made about the back cover image of the DigiPak but I had a design a bit more quirky on the inside so I wanted to almost keep that a surprise for the buyer.


To conclude, audience feedback has taught me an awful lot in the process of creating a music promotional package. As the audience for my music video is for the ages between mid teens and young adults, getting feedback from this age range has ensured that the views I collected from this feedback will be current and relevant for my video. It also helped me receive feedback from the viewers of professional music videos, this meaning the comparisons will be between my video and professionally made ones; this will mean the feedback I received would have been said with an idea of making my video look more professional. Audience feedback has also been helpful as it helps me understand if the points I enjoyed in the video were also enjoyed by the target audience. It also gave me an opportunity to take some of the points made on board and edit them, for example to took on board the point made by Brian and needing a different location, as I still had time in the filming process I then listened to this feedback and filmed an extra sequence in a different location. The feedback I received on my ancillary tasks were also helpful as it made me aware that they products were understandable but also appealing for the eye.