Effects

As important as the actual videos I capture will be, it will be just as important that the effects I add during the editing process of the video also tie in with the mood and story of the video. As I am not experienced with many effects that can be used in music videos I have looked at some music videos and have looked at what effects have been added and what these particular effects show.

The first video I looked at was Ed Sheerans' video 'Drunk', there were a few effects that I noticed in the video:
Firstly, at the beginning of the video there is a shot of a woman that slowly fades out to a blur of the woman face. This is very effective at showing that what is happening is perhaps a dream or the person viewing this is feeling light headed at what they are seeing. Perhaps this effect can be effective in my music video when the boy is thinking about previous times with his ex girlfriend.

Secondly, the video has the feel that it has been filmed with only a hand held camera. You get this idea as the video doesn't seem to be that stable, which you would get using a tripod. I think this was done to fit with the theme of video of the homeless, showing that you don't need the most expensive equipment to create an effective music video.







There are also parts of the music video where you see the female talking to other people but the words can't be heard by the viewers of the music video, I believe this is done to make the actions of the female seem secret and like she wants them to be hidden. For example the words she says to a man who is going to pay her for sex.

At the end of the video when you see the female die, there is then a clip of her in the sky above the town. This is to represent that she is now an angel and in heaven. This also links directly with the lyrics in the song at this time. This effect can be used in a different way in my music video, perhaps to show the separation and distance of the boy and his previous girlfriend.




In Katy Perrys' video 'The one that got away', the use of colour is very cleverly used to show the emotions of the same character but at different times in her life. In shots of Katy Perry as an older woman the shots are all grey and white, this use of colour shows that her life in now simple and boring. If you compare this to the shots of her as a younger adult with the male in the video, there a lot of bolder colours used, this use of colour shows her life was more exciting and that perhaps her personally was more bold and outgoing. In my music video I think using colours to express the emotions of the characters will be an effect that won't be too difficult to use effectively and will hopefully let me get across a range of different emotions.

Effects I will use:

Because the location I have chosen to film at is a romantic quiet setting and my song is quite fast pace it will be important that the video corresponds to the timings of the songs, but still suits the setting.
A technique I fell that will be effective to speed certain parts of the video will be to overlap a number of different clips, this means that although the acting can be slow pace, overlapping them will mean they aren't played individually and therefore speed these clips up. Using this effect will also be a positive and effective way at showing things that happened in the characters past as this effect will look dreamy.
I also like the effect talked about above, in he Katy Perry video, of changing the colour schemes. I think using black and white effects will be an effective way of showing the mood of the different characters throughout the video.
I also think the fading out to a blue effect used in Ed Sheerans' video is a great way to show emotion and also the ending of certain clips, although no one will be dying in my music video it can still be used to signify the ending of a sad clip.